 | Toys-to-life is a new booming entertainment area where physical toys can interact with video game characters. The entry of Warner Bros. and Lego into this market is revealed in Warner Bros. and Lego Enter Market Where Toys and Gaming Meet. Lego will sell collectible movie-character mini-figures incorporating a Lego sensor base. The figures will be able to be brought to life in a Warner-published video game. As a category, "toys to life" sales in the United States totaled $671.3 million last year, a 64 percent increase from 2013.
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