 | The article Kentucky Loses As Much As $1.5M In Royalties, Retailers $15M Due To Defeat reports that Kentucky's loss to Wisconsin also resulted in substantial financial losses. Had Kentucky went on to win the NCAA title with a 40-0 record, licensed sales would have been unprecedented. Glenn Campbell, the founder of Lids, states "The other three teams' title gear combined wouldn't hold a candle to what Kentucky would have generated. This would have had legs for the next 12 months. Actually, judging from Indiana, it might have lasted for 50 years". |
