 | The author of the article Invisible Women: Why Marvel’s Gamora & Black Widow Were Missing From Merchandise, And What We Can Do About It maintains that "Disney does not care about Marvel’s female market". She argues that since Disney already has the female market locked up with Disney Princess purchases, they are not interested in Marvel female superheroes. The author argues that change will only come through contacting Marvel's licensees, or by creating your own company and getting a licensing contract.
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