Analytics

Tuesday, April 21, 2015

Dinosaurs Help Hasbro Sales

As reported in Fossil Fuel: Hasbro Gets Sales Boost From ‘Jurassic World’ , the fourth Jurassic World movie is expected to lead to a surge in sales of Hasbro Inc's licensed toys. Last quarter, sales at Hasbro's boy division increased 10 percent partly due to movie merchandise. A second dinosaur movie, The Good Dinosaur, could also produce substantial toy sales. Hasbro had an overall sales gain of 5 percent to $713.5 million in the first quarter.