From The Lego Movie, Lessons in Building the Ultimate Branded Content

Lego has a new, big hit movie. Sounds like an oxymoron. But the Lego movie is doing so well, they are going to do a sequel. See Lego Movie Sequel Release Date Announced. Clearly, the folks at Lego are doing something right. The article From The Lego Movie, Lessons in Building the Ultimate Branded Content gives great insight into how this came about. Some people had vision and determination. Others benefited from good luck. But it sure worked out.

Daily Top Licensing Industry News Story

Each day, this blog will comment on the top Licensing Industry news story of the day. So, who determines what is the top story. That's easy, I do. That keeps it simple. Perhaps in the future if this blog has enough interest, we will have the readers vote for the top news story. The candidate news stories are found on the website Licensing Industry News. So without further ado, I will start with the very first top news story.