 | A co-branding agreement revealed in Sanrio's Hello Kitty Will Debut New Exclusive Collection With AC Milan has been reached between Sanrio's Hello Kitty and the professional Italian football club AC Milan. The agreement will create a retail collection with sports clothing and accevssories. The collection will launch in mid-April at AC Milan’s home stadium. It is rumored that Hello Kitty herself will be swinging around stadium. Are more sports co-branding agreements in the offing? Seems like endless opportunities.
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