 | As reported in Tigers winning with female fans in retail sales, all sports apparel generated $30 billion in sales last year, and about 30 percent of that was bought by women. The percentage has been rising, and apparently will continue to do so. The Detroit Tigers' D Shop retail store at Comerica Park is filled with jerseys, hoodies and T-shirts designed specifically for women. Baseball has struck deals in the past couple of years with female merchandise makers such as Los Angeles-based nail polish brand OPI Products, Tokyo-based Sanrio Inc.'s Hello Kitty brand, and Victoria's Secret's "Pink" line.
|
