New Bratz Collection Released as Barbie Sales Nosedive

I find myself puzzled by the press release Bratz® Is Back And Better Than Ever. I recall reading articles about the Barbie doll such as Mattel’s Barbie sales down for a third consecutive year and Barbie sales dive 21%, pulling down Mattel's profit. Now MGA Entertainment has partnered with Toys"R"Us to offer an exclusive online pre-sell of a new Bratz collection. It seems like an odd time to release a new collection for the Bratz fashion doll. I must be missing something.