 | Entertainment characters generated $107.2 billion in sales in 2014 with $6.2 billion in royalties. However, there is risk associated with picking the right character as reported in Entertainment Licensing Risks Grow As Global Sales Swell To $107B. The number of movie franchises and TV characters keeps growing. Meanwhile, young buyers meanwhile are turning away from corporate logos and towards properties with vintage characters such as Marilyn Monroe and characters from the 1985 movie The Breakfast Club.
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