Minions Makes Huge Opening Splash

Minions had a gigantic opening weekend, taking in $115.2 million, the second-best animated opening of all time. The article 'Minions' takes over box office. Why $600M in marketing was worth it attributes a large part of the successful opening to an enormous marketing program. Minions are found everywhere from McDonald's Happy Meals to General Mills cereals. Comcast and its partners spent a combined $593 million publicizing the film.