 | Minions opens in North America in 4,301 theaters Friday. Internationally, Minions has already debuted with $141.5M in 26 markets. The movie's promotions are revealed in ‘Minions’ Lines Up Biggest Promo Push In Uni’s History With McDonald’s And More. Universal has stated that the promotional campaign is its largest ever. At the center of the promotions is a McDonald's Corp. campaign directed at both adults and children. Other companies involved in Minions promotions are General Mills, Tic Tac, Amazon, Hostess, and Comcast. |
