 | The traditional profit sources for talent has been film, TV and music arenas. As megabuck movie and TV deals became harder to come by, bigger agencies began to diversify their income streams. The article Hollywood Agencies Look for New Ways to Brand Clients as Competition Grows discusses the new breadth of money-making possibilities for talent. Celebrities such as Ellen DeGeneres, Kim Kardashian, Eva Mendes, Nick Cannon, Kate Hudson, Drew Barrymore, and Sarah Jessica Parker have all launched new retail products.
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