 | Marvel Comics is launching a large merchandising program around Secret Wars, a 2015 comic book story line. The original Secret War series was released in 1984-1985. Details regarding the new program are found in The Spoils of War: How Marvel Is Merchandising Secret Wars For The Mass Market. The Marvel merchandising effort emulates those for blockbuster films. Secret Wars products will be available in stores such as Target and Hot Topic. Licensees include: Mad Engine, Mighty Fine, C-Life, Cafe Press, Bioworld, Silver Buffalo, Funko, and Cardinal.
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