LIMA Report Discloses Over $100 Billion in Retail Sales of Character and Entertainment Licensed Products

LIMA recently released their latest report on the licensing industry. The article ‘Frozen’ A Mixed Blessing For Licensed Merchandise As Business Changes – Report highlights many sales figures from the report including the $107.2 billion in retail sales from Entertainment and Characters. Disney's Frozen generated enormously successful sales of licensed merchandise. However, Frozen was so successful that it “was viewed as ‘freezing out’ other attractive licenses.”