 | The value of the USPS brand is estimated to be $3.6 billion. As reported in USPS Seeks Partner to Help Monetize Its Brand, the USPS has plans to grow the brand. The USPS wants to increase licensing programs, through which the agency sells branded products like tape and mailing supplies at retailers like Office Depot. According to USPS spokeswoman Zy Richardson, the Postal Service is planning to issue a request for proposals this spring in search of a partner "to help us strengthen our licensing program." |
