 | The article Girl Scouts banking on merchandising deals reveals several licensing deals that the Girl Scouts have entered into in the past few years. Previously reluctant to license their brand, the Girl Scouts are more aggressively pursuing licensing. Two years ago, the Girl Scouts signed a $2 million partnership with Mattel, Inc that resulted in a Girl Scout Barbie doll. At this year's Toy Fair in New York, additional companies were exhibiting toys with Girl Scout tie-ins. Toy industry expert Jim Silver believes licensing can benefit an organization. He claims "if it's done correctly, it only helps the brand".
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