Analytics

Tuesday, March 10, 2015

Disney Capitalizes on Frozen

The film Frozen has been a huge success for Disney. Profits were up 19% to $2.2 billion in its fiscal first quarter. Revenue climbed 9% to $13.4 billion. Frozen brings in more than $1 billion in annual retail sales.  Disney hopes to keep this going as reported in Disney works to keep its hit film 'Frozen' hotNext week, Disney is launching a short film called Frozen Fever that will air before a live-action retelling of the classic Cinderella tale, in which the ball-gowned heroine bears a striking resemblance to Frozen's Elsa. "When you have a jackpot like Frozen, it can go on forever," says Jason Moser an analyst at the Motley Fool.