 | The article How the Great Beanie Baby Bubble Went Bust reviews the tremendous success and the subsequent crash of the Beanie Baby craze. Beanie Babies sold for about $5 and at the height of their popularity were selling on eBay at a 1000 percent markup. Ty Inc., the company that makes Beanie Babies, has managed to survive. Ty created another successful line Beanie Boos. They also expanded into the licensing business with several brands including Garfield, Hello Kitty, Disney, Major League sports teams and My Little Pony. Today, Ty is the most successful plush company in the world. |
