 | J.C. Penney riding Disney’s coattails again discusses how Penney's hopes to profit from the soon to be released Cinderella movie, just as it did from the feature film Frozen. Merchandise is made exclusively for Penney by Disney. Frozen merchandise was a top selling gift-giving category for Penney's during the holidays. Penney's is now adding 116 Disney shops inside Penney's stores bringing the total Disney shops in Penney stores to 680. These Disney shops are currently stocking Cinderella merchandise. |
