Analytics

Sunday, February 8, 2015

Large Sales of Movie-Related Merchandise Anticipated

As reported in 'Star Wars,' 'Minions' to Lead Record Year for Toy Industry several new films are being released in 2015. Among them are: Star Wars: The Force AwakensThe Avengers: Age of UltronJurassic WorldMinionsFantastic Four and  Peanuts. Licensed toys represented 31 percent of total sales ($5.7 billion) and showed an increase of 7 percent in 2014The anticipation of a particularly big year for movie-related merchandise licensing is building excitement among studios, licensees and retailers on the eve of the annual New York Toy Fair, which takes place Feb. 14 through Feb. 17.