Build-A-Bear Thrives on Licensed Products

Build-A-Bear had a rise in fourth-quarter profits as reported in 'Frozen' characters help drive Build-A-Bear's 4Q profit; 'Star Wars' and 'Cinderella' bears coming. Build-A-Bear also opened five temporary stores around the holidays in Macy’s stores, which helped drive sales, Later this year, Build-A-Bear is planning on introducing a "Cinderella" bear tied to the Cinderella movie coming out this spring. The "Cinderella" bear will be priced at $80.