Can't Afford a Bentley? Buy Some Cologne

Luxury cars account for 18 percent of total car sales revenue domestically. Luxury car makers extend their brands as revealed in Luxury Cars Imprint Their Brands on Goods From Cologne to Clothing. Bentley, for example, licensees cologne, furniture, skis, handbags, and hotel suites. The Ferrari logo is found on chess sets and sunglasses. These brand extensions help retain customers, and capture future buyers who cannot yet afford the luxury cars.