| The article How Lego's bricks have built a stronger brand than Ferrari's cars reports that Lego has surpassed Ferrari in brand strength as measured by Brand Finance. Brand Finance evaluates a brand's ability to impact a company's performance. Factors that affect the performance include marketing investment and goodwill. The Most Valuable Brands of 2015 were dominated by technology companies with Apple, Samsung, and Google leading the way. |
Tuesday, February 17, 2015
Lego Bricks Stronger Than Ferrari Cars
