YouTube Was an Exhibitor at Licensing Expo 2015. Why?

YouTube had a significant presence at Licensing Expo 2015. If you are wondering why, the article Licensing Expo: The Bright Lights of YouTube Help Brands Shine will fill you in. It's all about the increasing relevance of internet social media in the Licensing Industry, and the importance of "developing an authentic and interactive relationship with your audience". It's a brand new media for marketing a brand, and those who master it are reaping the benefits.