 | The article Stars of the small screen at retail's new hot properties reports that celebrities with millions of fans who follow them on smartphones and mobile devices are becoming becoming increasingly important. Martin Brochstein of LIMA says "The business takes its cues from the popular culture, and one of the places where an increasing number of properties come from is the world of YouTube stars and bloggers." Bethany Mota, 19, has more than 8 million subscribers to her YouTube channel, over 4 million followers on Instagram, and her own fashion line sold at teen retailer Aéropostale.
|
