 | According to Brian Sozzi, author of the article This Year's Blockbuster Movies May Lead to Blockbuster Sales for Retailers, "the licensed merchandise business is a gold mine to be cultivated by retailers". In 2014 sales of licensed merchandise were robust. Sozzi believes that "The year ahead for sales of licensed products is shaping up to leave 2014 in the dust because of the much stronger movie release schedule, including such films such as the next installment in the Star Wars series and Jurassic World".
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