Licensed Merchandise Sales Soar to $241.5B in 2014

The Licensing Industry Merchandisers' Association (LIMA) just released their survey of licensed merchandise sales for 2014. The results are reviewed in Licensed Merchandise Scores $241.5B in 2014. The Character & Entertainment category led the way with 44 percent of all retail sales. The next leading categories were Corporate Trademark at 22 percent, Fashion at 12 percent, and Sports at 11 percent.