 | An intriguing question is asked in How did Disney's Frozen get toys so right?. There does not seem to be a simple answer to the question. Some suggest the success is a result of an enchanting story, superb animation, and a film that parents, children and grandchildren can all view together. Others believe the Frozen soundtrack captivated families and girls throughout the world. Or maybe it is the two princesses looking out for each other. And then there is the huge success of the song Let It Go. Whatever the reasons, Frozen merchandise sales are off the charts. And with new Frozen product releases coming out this year and the next, no thaw seems in sight. |
