 | A review of the European licensing market is presented in BLE Primer: Top trends in the European licensing market. One major trend is the increase in licensee, licensor and retail consolidation. The article cites emergence of mega-licensees such as Hong-Kong based Li & Fung. Li & Fung has recently purchased multiple manufactures and licensing agencies. The advantages of such consolidation are presented including the ability to offer licensors attractive pan-European deals. Another trend is the rise of rise of discount and grocery chains across Europe which boost licensed categories in this retail market. Finally, the article reviews the impact of several major licensors including Disney, Hasbro, Nickelodeon, and eOne. |
