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Wednesday, October 29, 2014

Hasbro Transforming 3D Licensing

The revolution in 3D printing is enabling anyone to enter into licensing arrangements as revealed in the article From the mag: Hasbro ratchets up user-generated licensing efforts. Hasbro has teamed up with Shapeways to create a website SuperFanArt where artists can market and sell their 3D creations. For example, a sandstone figure of Pinkie Pie from the TV show My Little Pony sells for $45. Currently SuperFanArt is looking for 3D designs for Transformers, G.I. Joe, Monopoly, Dragonvale, Scrabble, and Dungeons & Dragons.