6 Important Tips for Licensing Your Brand

There is a good checklist to review in the article 6 Important Tips for Licensing Your Brand. In the article, Marty Brochstein, SVP at LIMA, provides six important tips along with a short statement describing why the tip is important. The six tips are: 1) know your brand; 2) choose good partners; 3) timing is everything; 4) find your edge; 5) find the right retailer, and; 6) define your success. If you're doing well at all six, you probably don't need the tips.