Analytics

Tuesday, September 16, 2014

NFL Player Endorsements Can Easily Be Pursued by Brands, Large and Small

See how Robert Griffin III approves endorsements on his smartphone in the article How NFL Players Are Winning the Game for Micro Endorsements. The NFL players association launched a website Activate  that enables players to quickly evaluate endorsement opportunities. Now, more than 1,800 NFL players can market themselves to the public. New York punter Steve Weatherford, hardly as well known as Peyton Manning, recently signed a sponsorship deal. Small brands benefit by being able to register on Activate and pursue opportunities with NFL players.