JCPenney Seeks to Become a Major Player in Sports Merchandising

Numerous articles in recent years have chronicled JCPenney's troubles. Although recently they seem to be doing better. Today JCPenney branched out in a new direction as reported in JCP Targets Sports Fans With New E-Shop. JCPenney partnered with Fanatics the largest online retailer of officially licensed sports merchandise. The new JCPenney website is called the Sports Fan Shop. Over 300,000 licensed products from all major sports are found on the website. I've always liked JCPenney. I wish them well.