 | The article Why Is Porsche Still Putting Its Name on BlackBerrys? poses a good question. Before answering that question, another question comes to mind. Why did Porsche put it's name on a BlackBerry in the first place? The article's author, Kyle Stock, tries to answer both questions. He explores different co-branding examples, and gives Aston Martin and Jaguar high marks for their efforts. By the way, you can get a Ferrari Surfboard for only $1,700 (shipping expenses, sales taxes and custom duties not included). |
