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2013 was a good year for licensed merchandise and services. For the third year in a row sales and royalty revenue increased, see - Licensing Revenue Royalties Rose 3.3 Percent In 2013 to $5.6 Billion. Character related licensing was a leading category with estimated retail sales of $51.4 billion, and $2.7 billion in royalty revenues. One emerging new trend is the impact of the digital revolution. Children who might have been playing with a physical toy in the past are increasingly turning to digital games or apps. Right now I'm sitting in a mall food court watching children ice-skate in the adjoining ice rink. I'm glad they are not using an app. |
