Is Storytelling Important to Your Business?

What has storytelling got to do with licensed products? The article It’s All About Storytelling suggests that if you are not involved in storytelling, maybe you should take a good hard look at it. Licensors are 'using character development and narrative to engage fans and make their products stand out'. Areas impacted include: print and digital publishing, movies, TV, online entertainment, apps, and theme parks. Companies successfully pursuing this avenue include: Dreamworks Animation, Rovio Entertainment, Activision, Hasbro, Nickelodeon, and, of course, Disney. Not a bad group to emulate.