Analytics

Monday, June 2, 2014

Electrolux Is More Than Vacuum Cleaners

We've had Electrolux vacuum cleaners in our house as long as I can remember. So when I see Electrolux, I think vacuum cleaner. I had no idea just how large Electrolux is until I saw the article - Electrolux. The company's product lines include Frigidaire, Eureka, AEG, Zanussi, Kelvinator and Philco. There are 46 active brands in the Electrolux Group. Based on $2.8 billion in retail value across all brands, the Electrolux Group is one of the top-20 licensors in the world. Just one brand, AEG, has 37 licensing partners in Europe. Who knew?