Nike and Adidas Battle in World Cup

Nike and Adidas are spending multimillion dollars in advertising on the World Cup, see - Nike, Adidas face off in U.S.-Germany World cup match. Nike outfits the American team, while Adidas does the same for the German team. Adidas expect to sell 8 million World Cup jerseys. Nike reported $1.9 billion in revenues related to soccer last year. Adidas expects to reach $2.7 billion in soccer-related sales. The future of soccer can only be rosy with its popularity growing in the U.S.