Polaroid Finds a Way to Succeed

Polaroid is making a comeback as revealed in Taylor Swift helps with ongoing Polaroid photo resurrection. Polaroid has gone through two bankruptcies and sizable downsizing. It is now relying largely on trademark licensing to survive. The Polaroid brand is being associated with ground-breaking tech products developed by other companies. The Polaroid Cube camera, developed by Ammunition, is one such product.  Polaroid CEO Scott Hardy says simply "our role is a curator of innovation".