What Do Shirley Temple and Paris Hilton Have in Common?

Shirley Temple and Paris Hilton seem like an unlikely pair. But as pointed out in the article From Shirley Temple to Paris Hilton, celebrity branding done right each of them had success in brand licensing. Shirley Temple started it all with $45 million in sales of Shirley Temple dolls before 1941. Now Paris Hilton has 45 store locations throughout the world. Not to be outdone, Kathy Ireland runs a multi-billion dollar lifestyle company. The rock band KISS has been spectacularly successful having outsold The Beatles and Elvis combined. Who knows maybe someday there will be a Shirley Temple doll in KISS makeup.