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The article Popular Retail Brands Consumers Interact With During Various Life Stages addresses how brands sell to different age groups.The life stages looked at include: infancy; tween and teenage years; youthful years; maturity; and, post-retirement years. Celebrity endorsements are valuable in some stages. Runway models Gisele Bundchen and Adriana Lima have popularized Victoria Secret for those in the youthful years. Angelina Jolie is luxury brand Louis Vuitton's most prominent celebrity endorser for those in the maturity life stage. Cosmetic manufacturer L'Oreal has enlisted Hugh Laurie and Diane Keaton to sell to the post-retirement years life stage. No wonder L'Oreal uses Diane Keaton, at 68 she looks fantastic. |
