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The article NASCAR Changes: Race, Gender, Youth Fan Base Growth Key To Sport’s Financial Future examines how NASCAR is reaching out to expand its fan base. Driver Brad Keselowski tweeted a photo of a fuel fire while a race was temporarily halted. At latest count Keselowski has 500,000 followers on Twitter. NASCAR has 70 million fans, but only 30% are between the ages of 18 to 34. However, a new generation of NASCAR drivers from non-traditional backgrounds is putting a new face on NASCAR and hopefully attracting a younger fan base. |
