Toys and Video Games Intermingle

Selecting the top news story for the day was easy today. There was a paucity of licensing industry news stories. I only found one of any interest, and wouldn't you know it, the story was about Disney. But the article is worth reading. The Toys and Video Games markets are increasingly becoming intermingled. The extent of the cross-pollination is detailed in Disney Toys, Technology and Video-Games At Toy Fair 2014. Toys are not simply standalone figures but must be able to have built-in actions that reflect the video-game stories.