March Madness a look back

Today's story has a fascinating video link, see March Madness, then and now: Growing into a behemoth. It's a video of the 1939 championship game. Sure looks different from today's game. The phrase "March Madness" was not trademarked until 1989. The company that had the foresight to get the trademark earned $17 million from the NCAA when they bought rights to the phrase.