 | Two prior articles in this blog dealt with the impact of the digital world on brand licensing. The articles are: YouTube Was an Exhibitor at Licensing Expo 2015. Why? and Move Over Mickey Mouse. Both articles report on enormous revenue generated by those who embrace the internet and social media. In contrast the article How Martha Stewart lost her $2 billion empire partially blames Martha Stewart's downfall on never embracing "the digital space". |
Monday, June 29, 2015
Digital Space Routs Martha Stewart
