 | This post's title comes from a headline found on Fermata's Twitter page. It alludes to the acquisition of Fermata Partners by Creative Artists Agency (CAA) Sports as reported in CAA Sports Acquires Fermata Partners. CAA Sports represents more than 1,000 athletes in the world. Fermata Partners has licensing and branding deals with the University of Oregon, University of Georgia, Liverpool Football Club, and Tottenham Hotspur Football Club. In acquiring Fermata Partners, CAA Sports strengthens its branding and licensing.
|
