Four Mistakes Licensors Should Avoid

In the article Marvel at the movies: how not to license your IP, the authors advise licensors to avoid four mistakes Marvel made before turning the company around. The mistakes led to Marvel filing for bankruptcy protection in 1996. Nineteen years later Marvel has a huge success with Avengers: Age of Ultron. Marvel Cinematic Universe has become the highest grossing movie franchise of all-time. Fascinating reading on how Marvel got in trouble and what they did to right the ship.