Pitfalls to Avoid in Brand Licensing

A useful list is found in The 10 Most Common Brand Licensing Mistakes. The first three mistakes seem to have a common theme, trying to do too much. The first three are: 1) biting off more than you can chew; 2) getting in over your head, and; 3) creating unrealistic expectations. If you turned this list around and made it a list of 10 goals for properly managing brand licensing, you probably would be on your way to success.