"Hello Kitty is having a midife crisis"

The market value of Sanrio Co., the owner of Hello Kitty, dropped $450 million after Sanrio announced a shift in licensing strategy, see - Sanrio takes big risk with new strategy. The market value change was the result of the biggest drop in Sanrio's stock in 19 years. The impetus was Sanrio deciding to sell more of its own merchandise rather than licensing its brand to other companies. There have got to be a few nervous folks at Sanrio.