| The approach George Lucas took to merchandising Star Wars is presented in Darth Vader Ugg Boots To Launch On ‘Star Wars’ Day — A Merchandising Salvo?. Initially, he was reasonably restrained in licensing products. As time went on he changed, even licensing a Darth Tater Mr. Potato Head. Now that Disney owns all licensing rights to Star Wars, watch out. The first deluge of products is expected on May 4th - Star Wars Day. |
Monday, May 4, 2015
May the 4th Be With You
